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What We’re Reading: The Social Employee

On our respective night-stands this week is Cheryl and Mark Burgess’ The Social Employee: How Great Companies Make Social Media Work: Success Lessons from IBM, AT&T, Dell, and Cisco on Building a Social CultureI’m looking forward to understanding the thinking and the methodology the Burgesses use: I remain incredibly skeptical about social media experts who lack experience dealing with wider enterprise issues. Joab, a Cisco employee, is going to do a reality check on the Burgesses’ assessment of Cisco’s success with social media. His experiences at work are what inspired him to begin delving into the subject of social companies. Needless to say, he’s a bit skeptical himself.

Either way, it should be interesting. We’ll let you know what we think.

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Joab: Go Social At Work

Our own Joab Meyer writes eloquently about how individuals inside organizations need to reach out to each other to strengthen internal ties. We talk a lot here about how so much of internal social media needs to be top-down, management enabled, and structurally supported. But if you are a junior member of an organization, or if you’ve got no control over the social media structure of your company, internal social starts with you.

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Social. Because Email is SO 2002

In this 2006 BusinessWeek article, “!#@ the E-mail, Let’s Talk,” Diane Brady offers a strong summary of all of the things wrong with email. And this, of course, was before the real rise of social media. The painful truth is that, as much as we may use e-mail, its weaknesses as a means of internal communication grows more evident daily. The big difference, of course, is that companies have adopted email. Social media, not so much.