Our Opportunity = $600 BILLION!

“Two-thirds of the value creation opportunity afforded by social technologies (an estimated US$ 900 billion to US$ 1.3 trillion) lies in improving communications and collaboration within and across enterprises.”  In other words, there is at least US $600 billion in annual value from using social tech tools for communications and collaboration behind the company firewall.  What a remarkable opportunity!

Source: McKinsey Global Institute, report on The Social Economy