In the “Leadership Lessons from Dancing Guy” video, bestselling author and successful entrepreneur Derek Sivers highlights the leadership needed to create a movement. If you have led change within your company, you probably have felt like the dancing guy in the video – enthusiastic about a new technology that your colleagues are reluctant to jump in and start using. I strongly encourage you to take 3 minutes right now to watch the video.
Video: “Leadership Lessons from Dancing Guy”
Two Leadership Parallels
Leading our company’s through transition may not be as fun as dancing your self silly at a music festival, but you may feel like the “dancing guy” at the beginning of the video. Like “dancing guy” we too can gather a crowd of enthusiasts for social tools. There are at least two leadership parallels we can connect to drive the adoption of new technologies such as enterprise social tools:
1) Courageous Followership:
Sievers states that “The best way to make a movement, if you really care, is to courageously follow and show others how to follow.” It isn’t enough to courageously lead others in how to use new collaboration technology, we must also courageously follow. Followership means we build communities and leverage social tools based on what drives genuine business value, not simply something that shows off the new technology.
In other words, you might be excited to show your colleagues how to create a virtual community with an embedded discussion forum, but perhaps what is actually needed is a simple file sharing system that reduces the size of everyone’s emails. A courageous follower scraps his/her vision for an interactive online and begins the journey towards adoption of social technology by building a file sharing system. Of course, after initial success, you should then look for ways to add additional business value through these social tools.
2) Focus on the Movement:
Sievers also emphasizes the “importance of nurturing your first few followers as equals, making everything clearly about the movement, not you.” In the same way, encouraging colleagues and leadership to embrace social tools requires us to focus on the movement and not a personal agenda for promoting a specific tool.
At the end of the day, adopting social technology within companies is about a movement. It is a movement that aims to enhance the way people communicate,collaborate, develop products, and remain nimble in the face of growth and change.
Join the Movement!
David and I would like you to join this movement by chiming in on the following two questions:
1) What Works: Where are you seeing social technologies successfully adopted in your firm for internal communications and what is driving the success? We’ve outlined some suggestions to get you started under this “Social Works!” heading of current posts on this blog.
2) What Doesn’t: Why are you encountering problems in adopting social technologies in a business relevant manner? Again, if you are looking for suggestions, check out these “Social Shortcomings” blogs posts.
So what are you waiting for?! Join the movement!