On our respective night-stands this week is Cheryl and Mark Burgess’ The Social Employee: How Great Companies Make Social Media Work: Success Lessons from IBM, AT&T, Dell, and Cisco on Building a Social Culture. I’m looking forward to understanding the thinking and the methodology the Burgesses use: I remain incredibly skeptical about social media experts who lack experience dealing with wider enterprise issues. Joab, a Cisco employee, is going to do a reality check on the Burgesses’ assessment of Cisco’s success with social media. His experiences at work are what inspired him to begin delving into the subject of social companies. Needless to say, he’s a bit skeptical himself.
Either way, it should be interesting. We’ll let you know what we think.