Introducing the New Water Cooler

Over a decade after social media began moving into our lives, it is finally moving into our workplaces. Companies around the world are at last awakening to the opportunities social media offers to interact with customers, with vendors, and the wide range of external audiences.

Yet these same firms are lagging in the effort to use social media to enhance the way their people communicate, collaborate, develop products, and remain nimble in the face of growth and change.

The purpose of this blog is to explore why that is so, and to overcome the barriers that prevent social media from becoming the digital sinews of the 21st century organization.

This is a conversation, and we want you to join in. Our quest is to change the world by making our companies, organizations, and government entities work better. We have no monopoly on good ideas, so bring yours.


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